While I do not doubt the usefulness of micro-blogs in corporate context, I doubt that any company, which is serious on their processes will decide to be dependent from an external service like Twitter. As we all know, the service is neither stable nor secure...
Sure, enterprises will once upon a time adopt micro-blogs too. As they did with IM...
Thanks for this great article! We share many thoughts on microblogging (see our research project on enterprise microblogging). Of course, companies will not use Twitter but something similar in their enterprise context (we call it "microblogging middleware") with today's enterprise microblogging tools like Communote and Yammer as client.
Currently, we are involved in a number of interesting projects in the field of enterprise microblogging, including one exciting use case in logistics. We expect much more work and applications to appear during the following months. I would love to further discuss these possibilities: @boehr.
Prof. Dr. Michael Rosemann, the concept is good, I like the idea; it has value in change management. As a consultant I would not recommend Twitter to my client - for the obvious reason of lack of security and control. However I would recommend the model for development on an internal platform.
I appreciate the three comments very much. First, I believe that we will see an increasing dependence on external services (such as Google solutions etc.) and that it will be a key challenge to increase stability and security, that is the overall trust, in such applications (Twitter included). Second, I agree that Twitter, at least in its current form, is not the right tool. My hope is that articulating scenarios like the ones that are identified here, might trigger further development of Twitter so it can be a more trusted platform for commercial applications. In any case, and in agreement with these comments, I am confident we will see much more advanced 'microblogging middleware'. However, open solutions (eg Twitter) will be required, if well-positioned crowd-sourcing has to be integrated in a process.
I wonder, what is the difference between corporate micro-blogging and an event-driven architecture? I think, it is the same topic, just approached from opposite directions, isn't it?
@Sebastian for me, event-driven architecture sounds like "something for IT persons" while microblogging is extremely easy to use. I would say that they could use each other (microblogging as input for EDA, EDA has tool for microblogging) but are not exactly the same.