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Did you ever quit a relationship to a vendor just because the service was poor? Just as 78% of customers do! And did you know that loyal customers are worth up to 10 times the value of their first purchase and that 86% of buyers would pay more for a better customer experience?

Despite this, many organizations still continue to build internally focused processes that fail to take customers emotions and expectations into account and to deliver a good experience. In fact, the BPA-world missed developing a customer experience management solution that delivers the capabilities and the methods to design and analyze processes from an “outside-in” perspective.

To close this gap Software AG proudly presented, at Innovation World 2015, the world’s first BPA software that enables our customers to establish a successful customer experience management (CXM): ARIS 9.8 SR2.


Become a customer-centric organization by discovering how the latest ARIS release helps you to deliver the best customer experience by using techniques such as customer journey modeling, customer touchpoint analysis and identifying moments of truth to reflect your business and recognize new opportunities.

For us being a customer-centric organization means to enable YOU to satisfy YOUR customers.

Check out our brand-new CXM use case and follow us on the ARIS-community within the next weeks. You’ll get information on the importance of CXM, what CXM really means and how you can use ARIS to increase your company’s value by improving your customer`s satisfaction.

Tags: Customer Experience Management Customer journey