Sebastian Stein's picture

ProcessWorld 2010 live bloggingWe are now at the end of this day. The official program is closed today with the keynote by Prof. Scheer, who recently received an award from the University of St. Gallen for his life achievement. Prof. Scheer's talks are always entertaining as he interrupts his talks with short Jazz sessions. Today is no exception, I can see already his saxophone on the stage and the band is playing while people fill the room. And indeed, the presentation starts with a Jazz performance. I taped that one, check it out on Youtube or see below.

Prof. Scheer starts his presentation with a short history recap. Henry Ford, father of scientific management, focused on the single function targeting blue collar workers. Instead, business process management focuses on the end to end processes and not on a single function. Today, process management focuses on knowledge workers. His main thesis for his talk is that the so called Enterprise 2.0 will greatly improve the work of those knowledge workers.

Prof. Scheer speaking at ProcessWorld 2010 in BerlinFirst, he discusses the differences between Web 1.0 and Web 2.0. Of course companies already use the Web 1.0 today for example in eCommerce, only few have taken up on Web 2.0. Web 2.0 means for him users are enabled to contribute to the content instead of just retrieving and viewing content.

To make his talk more illustrative, he presents a first example. Here, Enterprise 2.0 is used for collaborative filtering and recommendation. Employees are asked for solutions or they can send in improvement suggestions. A decision committee retrieves those suggestions and formalises them as decisions. Here, Prof. Scheer notes that a platform is needed, which allows free communication and collaboration between all employees. This platform could be easily used to manage the innovation life cycle to scan and review new product ideas. This is not limited to employees only, but also customers can be involved. This is already done today. He shows an example of the LEGO toy company, where customers can design their own models using a PC application, send them in and even order their individual LEGO box. The same is available from NIKE allowing mass individualization.

So why should companies do that? The main driver is to get disruptive ideas from persons usually not involved in processes. Prof. Scheer says often groups are not connected and don't get any external input. He experienced that in his career. He was a professor at a university, entrepreneur founding IDS Scheer, and passionate Jazz player. This combination of being in three very distinct groups gave him many insights he wouldn't gained otherwise.

Interestingly, Prof. Scheer seems to define Enterprise 2.0 less from a technology perspective as many bloggers and web geeks probably would do. He sees it more as a philosophy of opening a company up for external input. He expects that innovation will more often be done by small companies or even individuals and not by the big irons of today.

He presents ARIS Community as an example how IDS Scheer leverages the idea of Enterprise 2.0. He notes that it is a channel for us to gather user feedback and to incorporate the feedback in our product planning. This gives me the chance to point you to our current polling for features you like to see implemented in the next ARIS version :-)

He now reviews the Saarbrücken Model, which he created many years ago. The Saarbrücken model describes how basic research, applied research, spin-offs, and established companies work together to implement innovations. He calls his model 1.0. He says Enterprise 2.0 will strongly speed up innovation, because existing communication barriers are removed through direct communication. In his view, Enterprise 2.0 means a major shift in the way businesses are run. Instead of having long-term planning, senior management must give up on control and allow spontaneous innovation. Prof. Scheer summarises it that the customer will finally drive the company.

Prof. Scheer playing Jazz at ProcessWorld 2010 in Berlin

With those words, he closes his talk giving the audience a final Jazz performance. Now, people will refresh and go to the evening event. And no, there won't any live blogging anymore today ;-) See you tomorrow!